Fuel your goals, Your way
Fuel-Up by Kcal takes the stress out of eating. Whether you're training, working, or just want great food without the effort, we’ve got you.
ISO 22000 & HACCP Certified
Industry-leading food safety standards
Just fresh, real food
No additives, no preservatives
Quality you can trust
Prepared in Kcal’s State-of-the-Art Kitchen
Where It All Started
Elevating Healthy Eating in the UAE
Since 2010, Kcal has built a legacy of innovation, clean eating, and convenience, providing nutritious food to people across the UAE. But we know that not everyone follows the same diet or has the same goals.
That’s where Fuel-Up comes in. Designed for those who want total flexibility, Fuel-Up gives you the power to build a meal plan that actually fits your lifestyle, whether you care about macros, just want good food, or need a meal solution without the commitment.
1.4M+
Meals delivered
300M+
Happy customers
15+ years
Meal prep experience
Fuel-Up’s Vision
Total Flexibility, Total Control
Fuel-Up caters to diverse nutrition needs—whether you're counting macros, seeking simple meals, or anything in between.
We offer:
- Unlimited meal selection
- Customisable portions & ingredients
- No subscriptions, no contracts
- A seamless app experience
- Variety of options
What Makes Fuel-Up Different?
Your Meals, Your Rules
Pick what you eat. Choose your macros. Or don’t. It’s your call.
Performance Without Pressure
Want clean meals? Great. Prefer food that tastes good? Also great.
No Time? No Problem
No shopping. No cooking. No meal prep stress. Just grab, heat and go.
Built for Everyone
Athletes, professionals, selective eaters, if you eat, you fit here.
Seamless Control with the App
Plan, customize, and order meals in seconds.
Delivery to Your Door
Fresh, customised meals dropped right where you need them. No detours, no delays.
Meet the CEO
KCAL leadership
Andreas L. Borgmann
Kcal Co-Founder and Chief Executive Officer
The CEO of Fuel-Up by Kcal is transforming healthy eating in the UAE. His mission is to make nutrition accessible, flexible, and stress-free, ensuring that everyone can eat on their own terms without restrictions or pressure. Under his leadership, Fuel-Up offers flexible meal plans, high-quality nutrition, and a seamless digital experience that empowers customers.
"Food should fuel your lifestyle, not control it. Whether you track every macro or just want meals that taste great, Fuel-Up is designed to fit your life—not the other way around."
