Meal plans starting from AED 1,999 per month

Fuel your goals, Your way

Fuel-Up by Kcal takes the stress out of eating. Whether you're training, working, or just want great food without the effort, we’ve got you.

ISO 22000 & HACCP Certified

Industry-leading food safety standards

Just fresh, real food

No additives, no preservatives

Quality you can trust

Prepared in Kcal’s State-of-the-Art Kitchen

Where It All Started

Elevating Healthy Eating in the UAE

Since 2010, Kcal has built a legacy of innovation, clean eating, and convenience, providing nutritious food to people across the UAE. But we know that not everyone follows the same diet or has the same goals.

That’s where Fuel-Up comes in. Designed for those who want total flexibility, Fuel-Up gives you the power to build a meal plan that actually fits your lifestyle, whether you care about macros, just want good food, or need a meal solution without the commitment.

1.4M+

Meals delivered

300M+

Happy customers

15+ years

Meal prep experience

Fuel-Up’s Vision

Total Flexibility, Total Control

Fuel-Up caters to diverse nutrition needs—whether you're counting macros, seeking simple meals, or anything in between.

We offer:
  • Unlimited meal selection
  • Customisable portions & ingredients
  • No subscriptions, no contracts
  • A seamless app experience
  • Variety of options

What Makes Fuel-Up Different?

Your Meals, Your Rules

Pick what you eat. Choose your macros. Or don’t. It’s your call.

Performance Without Pressure

Want clean meals? Great. Prefer food that tastes good? Also great.

No Time? No Problem

No shopping. No cooking. No meal prep stress. Just grab, heat and go.

Built for Everyone

Athletes, professionals, selective eaters, if you eat, you fit here.

Seamless Control with the App

Plan, customize, and order meals in seconds.

Delivery to Your Door

Fresh, customised meals dropped right where you need them. No detours, no delays.

Meet the CEO

KCAL leadership

Andreas L. Borgmann

Kcal Co-Founder and Chief Executive Officer

The CEO of Fuel-Up by Kcal is transforming healthy eating in the UAE. His mission is to make nutrition accessible, flexible, and stress-free, ensuring that everyone can eat on their own terms without restrictions or pressure. Under his leadership, Fuel-Up offers flexible meal plans, high-quality nutrition, and a seamless digital experience that empowers customers.

"Food should fuel your lifestyle, not control it. Whether you track every macro or just want meals that taste great, Fuel-Up is designed to fit your life—not the other way around."

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